There's a reason the word content & creation go hand in hand...

My path to becoming a Content Strategist? Not linear.

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I started out life working for a coffee roastery where I segued into social media management so yes, 90% of my camera roll is flat whites and most of my feed is brewing methods (& dogs). No shame.

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Back in uni, I studied Illustration and thought I had to become a “real” artist. I worried that any other path would be a waste. Boy, was I wrong.

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I ran my own little business doing illustration and design for a few years.

 

Then I started managing socials for a small business on the side, and one thing led to another...I ended up at an agency, working with all sorts of brands and really honing my marketing & content creation superpowers.

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Eventually, I started to crave creative balance in my bones. So I dove headfirst into my own business, helping people just like me create again without the endless churn, pressure, or burnout.